What are the best practices for organizing a successful event? How do you find the right setting and put together a diverse program? Follow these tips from preparation to branding and execution to make your event a success. Do you need help with anything? We’re here for you!
Everything starts with the question: “Who do you invite?”
Ask yourself what your visitors value. They’re essential in determining both the program and a suitable look and feel. For example, do they like luxury and formalities or do they prefer to act informally and personally? Find out what to them will make your event unique and successful and cater to this.
Welcome your guests with a good first impression
It's said often, you can only make a first impression once. This also applies to your event. As soon as a visitor arrives, this first impression is formed. So invest in a warm welcome and a good registration process. This avoids guests feeling uncertainty and immediately gives a positive start to the day.
Make your event personal
With complete branding, the World Forum creates the right look and feel for your event. We make sure the decor is right and that the right logos are used. Your company will be recognized immediately by your guests as well as in the pictures that are shared.
Create a special “photo spot”
This is the commercial hotspot of your event. A unique photo spot offers your visitors the perfect place to take endless photos that are guaranteed to be shared. Before you know it, your event and company logo will be everywhere on social media.
Consider a vitality program
Increase the motivation and concentration of your visitors by exercising! With activities such as yoga and powerwalks, they get an opportunity to relax and take part in the rest of the program with renewed energy.
Whatever you do, the food must be good!
It's a cliché but the food you serve determines the day’s success. Add an extra special touch by offering dishes that match the theme of your event or where your guests and speakers come from. Think for example of a food court with a Belgian waffle stand, a French Crêpe stand and a Dutch snack tasting booth.
Book a suitable space
Make sure your visitors feel as comfortable as possible in a space that suits the program. You can use our break-out rooms or hire the entire venue. All the rooms open out onto the atrium, so your visitors will experience the right level of intimacy even at large events.
Partly online? Make a good translation in your program!
More and more events are partly online. The World Forum also has all the necessary facilities for this. Keep in mind, however, that participants' attention span is less when something’s online. A good translation of the program with extra breaks and interaction may help.
Help your visitors with transportation and accommodation
The World Forum is centrally located and easily accessible by both car and public transportation. Are you expecting many visitors from outside the city? Then consider a shuttle service from the station and any accommodation in The Hague. We work with both transport companies and hotels to guarantee your guests a pleasant stay.
Make sure your visitors don't forget you!
What do you want them to talk about for months afterwards? Think beforehand of a message, a unique experience or a giveaway – something you have to offer your visitors. If you have a clear goal in mind, you can take advantage of this while working on the preparations, the branding, and the communication.
Want to organize your own event?
Are ideas for your event flooding in after having read these tips? Then contact us for a tailor-made offer. Together we will organize a successful event for your company.
