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MPI EMEC Changing the Game

MPI Netherlands Chapter to host European Meetings and Events Conference in The Hague

Fri 25/01/2019 - 11:58

The Hague will be welcoming European Meetings and Events Conference (EMEC19) from 9-12 February 2019 at World Forum The Hague and several other locations. This international conference, organised by Meetings Professionals International (MPI) Netherlands Chapter, offers a unique learning experience rather than yet another conference.

EMEC19 is designed by and for people working in the meeting and events industry. With the conference theme ‘Changing the game’ the organisers have left behind the traditional set-up. For example, EMEC19 kicks off with learning journeys outside the conference centre instead of a keynote. Once all delegates are back in The Hague, the famous artist and innovator Daan Roosegaarde (‘the new hippie with a business plan’, The New York Times) will be awaiting for his keynote ‘Changing your perspective, think like an artist’. Through this revolutionary design EMEC19 creates an environment to experience new learning styles and presents new formats to boost attendees’ future business. Delegates who register before February 1st avoid the almost too late rate.

Changing the way you meet
EMEC19 is set-up around four main conference topics (tracks): Risk Management, Design Thinking, Leadership and Meeting Perspectives. The four-day programme is focused on how meeting and event professionals can change the way they meet, experience and learn how to apply new formats in their next event.

With 50% of the EMEC19 tracks being interactive, attendees are challenged to put their action mode on. One example of a changing learning method is scenario-based learning – applied to 58 world leaders during the Nuclear Security Summit (NSS). By participating in a real-life scenario, delegates can experience their response to a situation and learn ‘on the job’.

"This is best compared to learning to ride a bicycle," says MPI Netherlands Chapter’s executive director Gijs Verbeek. "You get on a bike, start to peddle, practise, maybe fall, get up and try again, until you get it. Experience is the best way to learn."

Learning journeys
Over 50% of the conference takes place outside of the conference centre. On Sunday 10 February EMEC19 takes delegates on learning journeys to learn from cross-industry innovations. There will be eight different learning journeys, two per track. During these field trips delegates will learn from cross-industry innovations by exploring how other industries are dealing with similar challenges. E.g. leading an orchestra to experience the balance between managing and motivating musicians (Leadership) or joining an Interactive Crisis Management Game in a war game room (Risk Management).

Deep dive sessions
On Monday 11 February it’s time for a deep dive into the four dedicated tracks at World Forum The Hague. Delegates have a choice to follow one of these four dedicated conference track sessions – allowing them to deep dive into the subject – or cherry pick from the different sessions that best suits their needs.

As for Design Thinking, delegates can experience the influence of music, take lessons from a happiness professor and discover the power of interaction. The Meeting Perspectives session offers insight about the perspective of psychology, neuroscience, communication and different angles on meetings. E.g. learning how to create value in five steps by Meaningful Experience for clients and all stakeholders. In other sessions you can practice how to set your Big Hairy Audacious Goals (Leadership) or participate in a risk assessment and scenario exercise about communication during a crisis (Risk Management).

The conference will be closed by a session focused on the Festivalisation of Events to learn how ‘festivalisation’ can have a positive impact on the delegate experience, allowing to engage and interact with a brand or a message through entertainment.

The destination 
For the first time the Annual European MPI congress is to be held in The Hague.
“It is an honour to host MPI’s European Meetings and Events Conference in The Hague. This is a great outcome for both MPI’s local chapter and our city and we are looking forward to welcoming the delegates. We see it as a testament to the great collaboration between MPI Netherlands, World Forum The Hague and other partners”, affirms Nienke van der Malen - van der Horst, director of The Hague Convention Bureau.

The Hague is an event destination with impact. Being home to the Dutch Parliament, the Royal Family, and the second largest U.N. city, The Hague’s standing and influence is strong.

The Hague is widely known as the International City of Peace and Justice, with the Peace Palace, the International Court of Justice and the Permanent Court of Arbitration at its beating heart. More than 30.000 professionals work in one of the 200 international organisations, and 111 embassies located in The Hague, to make the world a better and more just place.

Those who are planning an event in The Hague can build on the legacy of the city and add depth to their event by making use of the vast amount of expert knowledge that lies here.

Another reason for international visitors appreciating The Hague, is the city’s position in one of the best and safest regions in Europe, providing abundant modern hotel accommodation and boasting an excellent transport network. With two international airports on the doorstep The Hague is easily accessible from every part of the world. With its timeless architecture and attractive coastline, the city also has a range of interesting tourist attractions, rich cultural offerings and fine restaurants.

About World Forum The Hague: Hosting the World!

World Forum is a full service convention centre located in The Hague between the beach and city centre and is only a 30 minutes’ drive from two international airports.

“There are two things in particular I am very excited about in regards to EMEC2019. First: it is all about taking our event industry to the next level, a true and sincere goal of MPI. Second: EMEC2019 is using the potential of the great City of the Hague to the fullest. By doing so they acknowledge that when choosing a destination, it is all about the content of that destination. And The Hague is full of valuable content!”, says Michiel Middendorf, General Manager at World Forum The Hague.

World Forum The Hague offers the largest auditorium, the King Willem Alexander, in The Netherlands, 35 breakout rooms and exclusive use is possible. It's a compact venue, but still offers 12.000sqm exhibition space, including the new Queen Máxima expo, and a total of 17.500 rentable sqm. With a brand new look and feel after the finalised investment of almost 28 million Euro World Forum is ready to host your event in The Hague!

About MPI World and MPI Netherlands Chapter
This conference will be the first to be fully planned and hosted by the local chapter, MPI Netherlands Chapter. Meetings Professionals International (MPI World) is the largest international association for meeting professionals with more than 90 chapters and a global community in 19 countries.

MPI Netherlands Chapter is the local Dutch chapter of the Meetings Professionals International association for people who bring people together. With a community of over 60,000 meeting professionals, including around 18,000 engaged and active members, MPI is the world’s largest and most active trade association for the meeting & event industry. Founded in 1972, MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry.
MPI Netherlands Chapter has three pillars: Knowledge, Community and Industry Voice, all of which contribute to the progress of the field and everyone who is active in it. It comprises more than 1500 meeting professionals, 150 of whom are active members such as meeting planners, suppliers, next generation and teachers.

For more information about the EMEC19 programme please visit and the press toolkit. 
About The Hague Convention Bureau
About The Hague World Forum
About MPI The Netherlands Chapter